Innovative and
Fearless Style

Rich B. Caliente The Brand

The Biography

Rich B. Caliente has established himself as one of the most highly sought after automotive designers in the industry. Having worked with superstars spanning the NFL, NBA and the Hip Hop world, it’s no longer uncommon to see Rich’s signature logo on some of Miami’s most luxurious pieces of “rolling art.”

What started out as a collaboration to compliment his “rolling art” has progressed into becoming what he brands as a “live art” experience. Taking a step out of the studio and into the spotlight, Rich has successfully begun to bring his “live art” to the world.

Elite Daily was given all access to Rich’s life, documenting the intricacies of his crafts, his interactions and relationships with prominent celebrities and athletes, as well as the rapidly growing community of creatives in MIA.

Growing up in England, Rich was heavily influenced by European design and culture. Even as a child, he was infatuated with the motor car, especially high-end models like the Ferrari Testarossa, Ferrari F40, and Lancia Delta Integrale, to name a few. To indulge in his automotive hobby, he’d make it a point to continually visit Earls Court in London during the late Eighties and early Nineties with his father, where he was able to experience and relish the culture of the automotive industry at a very young age.

In 1997, Rich left the UK and headed to the U.S., landing in Miami, Florida, where he turned his passion into a career while working at a distribution center for JDM parts. His love then evolved to encompass the “tuner market,” which was the gateway to his true dream of designing and creating works of art with higher-end vehicles, such as Bentley, Ferrari, and Lamborghini. After years of grinding and hard work, Rich was given the opportunity to work with kidrobot as the first-ever automotive designer/artist for the popular brand, which was truly groundbreaking for someone who started in the automotive industry selling JDM parts.

KidRobot Collection


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